I help founders and small to medium sized businesses make sense of their marketing, build smart strategies for growth and deliver the results. Whether it's big picture planning or hands-on support, I can guarantee I'll bring you clarity, energy and experience.
Hi, I'm Ellie - marketer, strategist, loather of confusing marketing jargon.
Having been an in-house marketer for more years than I care to admit I know the abundance of challenges businesses and their marketing teams face, from lack of direction, right down to availability of resource to execute well-thought-out plans - I'm all too familiar with the struggles.
My background spans lots of industries hospitality, loyalty, travel, aviation and SaaS to name a few. I'm a Chartered Marketer and Fellow of the Chartered Institute of Marketing - so you can rest assured I know my stuff.
Whether you need a big-picture strategic thinker to give you some direction, boots on the ground to help you set your strategy, or hands-on help with executing your plans I'm here to make your life easier and to ensure your marketing delivers the results you need - no fluff or confusing acronyms, just smart marketing that works!
Oh... and I can also offer training days for founders or businesses with in-house teams too.
Having worked with Ellie for 3 years at Aviate I can unequivocally say that she would be a real asset to any business. Not only a creative and passionate marketer, but also very commercially astute, meaning campaigns and projects deliver effective and fitting results. Campaigns were always timely and well considered, and often acclaimed by airline partners as setting the bar for others to live up to. Ellie manages a complicated brand structure that has seen them develop and their exposure grow hugely. She was also really well respected by the team of marketers and designers she led.
Without doubt, Ellie is by far the most outstanding professional in her field that I’ve had the privilege of working alongside in my career. Her unique ability to seamlessly blend creative flair, strategic vision, commercial acumen, and exceptional people management skills sets her apart.
Ellie brings a combination of insight and innovation to every project she touches. Whether crafting a long-term strategy or navigating day-to-day challenges, she consistently demonstrates a clear understanding of the bigger picture while remaining grounded in practical, value-driven outcomes.
Her strategic mindset is underpinned by a drive to make a meaningful impact; on the business, its customers, and the people she leads. Ellie strikes the balance between delivering on commercial objectives and championing a customer-first approach, leading to outcomes that are not only successful, but sustainable.
Ellie is a fantastic marketeer and knows exactly what works and is right for Etihad. Over the years she has implemented some fantastic campaigns for Etihad which have returned great ROI each time.
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